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过来人商学院 标志VI设计

 

过来人商学院

标志设计与VI设计


过来人源自清华大学,是中国领先的大学生求职就业专业服务机构,秉承“立人、达人、过来人”的理念。过来人商学院是中国第一家专注求职培训的商学院,累计培训学员达万人,并为国内多所211高校提供培训服务。标志以“Guo Lai Ren”的首字母GLR为创意点,以英文字母为主体进行的标志设计。标志整体方正稳重,体现教育行业的严谨性。蓝色的条纹有向上的突破感,表现学院的活力以及其积极上进的特点。英文字体同样选择了圆润稳重的样式。中文字体是最传统的宋体。 主色调为深紫色,紫色代表高贵,常成为贵族所爱用的颜色。紫色也代表胆识与勇气。点缀的蓝色表现出学校活泼的一面,也使整个标志更具现代感。


GUOLAIREN come from Tsinghua University, college students employment of professional service agencies Chinese leading, adhering to the "Liren, Master, from the people" concept. From the people's business school is China first focus on job training, business school, trained students up to a million people, and provide training services for the domestic more than 211 universities. The logo by the "Guo Lai Ren" the first letter GLR as the creative point, to English alphabet logo design as the main carried out. Founder mark as a whole stable, the rigor of the education sector. Blue stripesupward breakthrough in a sense, the vitality of the performance of college and their positive characteristics. English also choose the font style of mellow steady. Chinese is the most traditional of the Arial font.
The main color is dark purple, purple on behalf of the noble, often aristocrats love to use color. Purple alsorepresents courage and courage. Dotted blue show lively side of the school, but also the entire logo is more modern.