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正欣堂品牌设计


正欣堂中医诊所

标志是企业形象的核心元素,是企业精神的象征,也是企业价值的体现,正确恰当的使用标志可提升企业的品牌价值和知名度。


标志释义:

标志将中心的英文字母S进行了图像化处理,设计成了太极五行造型,在中医理论里,讲究阴阳交感、对立制约、互根互用、消长平衡、相互转化,标志的十字造型,犹如医院标志的抽象造型,寓意了中医医疗行业。标志犹如两颗心融合,体现了正欣堂的服务特色,以患者为中心,弘扬中医文化,用爱心为患者服务。


In the theory of traditional Chinese medicine, the symbols emphasize the interaction of Yin and Yang, opposition and restriction, mutual root and interaction, balance of growth and decline, mutual transformation, and the cross shape of the symbols, just like the abstract shape of the hospital symbols, implying the medical industry of traditional Chinese medicine.
The symbols, like the fusion of two hearts, embody the service characteristics of Zhengxintang, centering on patients, promoting the culture of traditional Chinese medicine, and serving patients with love.